CASE STUDY
Mallard
Clothing & Retail
BRAND IDENTITY | ICON ILLUSTRATION | BRAND STRATEGY
*Mallard is a conceptual project created to demonstrate a complete brand identity from strategy through execution.
The Challenge
Building an Outdoor Brand That Felt Enduring, Not Trend-Driven
The outdoor apparel market is crowded with brands that often lean into rugged cliches or modern technical aesthetics. The challenge was to create a brand that felt rooted in tradition without feeling outdated–one that could sit comfortably alongside heritage names while still appealing to a new generation of outdoorsmen.
Mallard needed an identity that celebrated craftsmanship, sporting culture, and time spent outdoors, while creating a visual system that extended beyond a logo.
The Solution
Heritage Without Nostalgia
Developed a visual identity inspired by classic sporting clubs, vintage field guides, and traditional outfitting that captured a sense of history without feeling like a reproduction of the past.
A World Beyond the Logo
We created a flexible brand system complete with a custom mascot illustration, typography with personality, and supporting graphics that made the brand recognizable in every application.
Built for Storytelling
Design every touchpoint–from apparel tags to packaging–to feel like part of the same narrative, allowing the brand to tell a cohesive story.
Crafted to Last
Choose timeless typography, restrained colors, and enduring graphic elements that position Mallard as a brand meant to be passed down rather than redesigned.
Building The Word
Great brands aren’t built from trends–they’re built from curiosity.
Mallard was formed from a collection of observations. Vintage sporting clubs, weathered duck decoys, field journals, and well-worn ephemera. We wanted to look beyond classic outdoor apparel and studying the objects, traditions, and printed materials that have shaped sporting culture for generations.
Together, these references established a visual language that felt enduring, collected, and unmistakably at home in the outdoors.
